The world’s largest beer maker should be worried about its survival – Business Insider


Budweiser, the so-called King of Beers, may be on its last kegs.

Samuel S. Holloway, Mark R. Meckler, and Rhett Andrew Brymer, The Conversation
May 5, 2016, 12:08 AM
It may seem odd to picture the demise of the flagship brand of the world’s largest beer company. But Anheuser-Busch – the U.S.-based unit of AB InBev – is following in the footsteps that led to the irrelevance of a host of other once-dominant companies – Eastman Kodak, Woolworth’s Department Stores, Bethlehem Steel and Blockbuster Video, to name a few.

While AB InBev shareholders are cheering each move to boost short-term profitability by snapping up other companies – including the US$110 billion takeover of rival SABMiller – CEO Carlos Brito may be unwittingly digging Anheuser-Busch’s grave by ignoring long-term trends.

Source: Budweiser may be fighting for its survival – Business Insider

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